![]() Negative Keywords: These are vastly overlooked by advertisers, but they’re critical to set up and build upon to avoid spending money on irrelevant searches.It’s critical to conduct thorough keyword research, gain a concrete understanding of match types, and spend time refining and optimizing your keyword strategy over time. ![]() Each keyword will have a Max CPC, match type, and quality score tied to it. When someone types in the search box in Google, that search is called a “search query,” which is then matched with a keyword, which then triggers an ad. Keywords: Keywords will fall under each ad group, and are very important to controlling the way your ad is triggered.Ad groups contain keywords (no more then 10-20 is recommended), these keywords will trigger your text ads (2-3 per ad group), and then direct to a relevant landing page. There’s no recommended number of ad groups to have under a campaign, but typically it’s more manageable to not go overboard since this will stretch your campaign budget across so many ad groups, keywords, ads, and landing pages, that results could suffer. ![]() ![]()
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